November 19 meeting: Branding
November 7, 2009 at 5:33 pm | In meeting | Leave a CommentPatricia Vaccarino founder of the Seattle-based boutique PR firm Xanthus Communications LLC, and its subsidiary PRforPeople, will explain what publishers and authors need to do to build their own brand equity. To promote you, your brand, your business and your book, you must carefully plan all elements of your promotion, which include the following Ps of PRforPeople: Persona, Positioning, Perception, Platform, Planning, Press, Pitching, Partnering, Performance and Persistence. All of these pieces together help to create a brand identity where the whole is greater than the sum of its parts so that your message about who you are and what you do breaks through the clutter.
Vaccarino, Managing Partner, Xanthus Communications LLC and PRforPeople, has over 20 years of experience working with a wide range of national and international clients, in all areas of publicrelations: managing worldwide campaigns for global companies and developing strategy for small companies, startup ventures, non-profits, foundations, and individuals. She is especially well known for her talents in strategic planning, knowledge of international communications, coordination of teams based in multiple locations, and creativity. Many of her clients are listed on www.xanthuscom.com. Vaccarino currently represents over 100 individuals, many of whom can be viewed on www.prforpeople.com.
Book Publishers Northwest meetings are free for BPNW members. $5 suggested for others.
Time:
Our meetings start at 4 p.m. and we must end by 6 p.m. We meeting in Room 221 at the Good Shepherd Center in the Wallingford neighborhood of Seattle.
Directions:
The Good Shepherd Center is located at 4649 Sunnyside Ave. N. in the Wallingford neighborhood of Seattle. From the 45th or 50th N.E. exits, it is about eight blocks west of I-5.
Bookfest wrap-up: Books sold and good crowds both days
October 30, 2009 at 2:58 pm | In BPNW, Display, Tradeshows | 1 CommentAlthough traffic was lighter on Sunday than Saturday, the Book Publishers Northwest booth continued to see people shopping throughout the day. Tom Blaschko of Idyll Arbor, our booth coordinator who handled sales, reported about the same number of books sold on Sunday as Saturday.
Final sales totaled over $600 and included titles from most of the publishers exhibiting. Our last sale of the day: an impulse buy of a Haiku book for a Christmas gift. The largest influence on sales was: easy-to-understand titles, the author standing there to explain book, and/or a talk at the event that was tied to the publication.
We had a number of people ask about joining Book Publishers Northwest or attending our meetings.
A special thank you to everyone who helped with our booth or spoke at Saturday’s well-attended panel. We could not do such events without you!
Next up: our November 19 meeting on how to BRAND your business.
1,800 people attend first day of Seattle Bookfest
October 25, 2009 at 6:45 pm | In BPNW, Display | Leave a CommentAccording to the Seattle Times, approximately 1,800 people showed up for the first day of the Seattle Bookfest. Book Publishers Northwest saw a strong turnout at our booth in the first room near the entrance. We even made the Times photo gallery.
Approximately 40 titles were on display from members and a number of comments were made about the range of publishing being done in the Northwest.
The Bookfest continues today until 6 pm.
Books for sale at Seattle Bookfest
October 22, 2009 at 11:16 am | In BPNW, Display | Leave a CommentThe following books will be available at the Book Publishers Northwest booth in Room 4 at Seattle Bookfest, October 24 and 25. Stop by and see the wide selection of books published by Northwest publishers.
BPNW Members’ Books for Sale at Seattle Bookfest
Dog Lover’s Guide to Massage, Megan Ayrault, 14.95, All About Animal Massage
Horse Lover’s Guide to Massage, Megan Ayrault, 14.95, All About Animal Massage
Haiku for Cat Lovers, David Ash, 9.95, Bashō Press
Haiku for Dog Lovers, David Ash, 9.95, Bashō Press
Haiku for Chocolate Lovers, David Ash, 9.95, Bashō Press
Haiku for Coffee Lovers, David Ash, 9.95, Bashō Press
Exploring the Gap between Science and Religion, Lee Wimberly, 14.95, Bennett & Hastings Publishing
Standing the Watch, J. Brown, 13.95, Big River PRess
Honor Defended, D.H. Brown, 14.95, Big River Press
The Dead Husband, R.J. Brown, 14.95, Big River Press
Honor Due, D.H. Brown, 15.95, Big River Press
Storybook Art, MaryAnn Kohl & Jean Potter, 14.95, Bright Ring Publishing
Great American Artists for Kids, MaryAnn Kohl & Kim Solga, 18.95, Bright Ring Publishing
Discovering Great Artists, MaryAnn Kohl & Kim Solga, 18.95, Bright Ring Publishing
Snyder: The Pig’s Tale, Morten Nilsen, 24.95, Counterbalance Books
9 Lives, I Will Survive, Jan Crossen, 12.25, Dragonpublishing
9 Lives, Cat Tales, Jan Crossen, 12.25, Dragonpublishing
9 Lives, Full Circle, Jan Crossen, 12.25, Dragonpublishing
Blessed is She: Elder Care, Nanette J. Davis, 18.95, House of Harmony
Bigfoot Observer’s Field Manual, Robert Morgan, 16.00, Idyll Arbor
Video Games & Your Kids, Hilarie Cash & Kim McDaniel, 18.00, Idyll Arbor
Faces of Combat, Eric Newhouse, 18.00, Idyll Arbor
Writing for Wellness, Julie Davey, 18.00, Idyll Arbor
Bigfoot Casebook, Janet and Colin Bord, 18.00, Idyll Arbor
Valley of the Skookum, Sali Sheppard-Wolford, 18.00, Idyll Arbor
Cooking with Les Dames d’Escoffier, Marcella Rosene, 25.00, Les Dames d’Escoffier
Marco Polo Odyssey, Harry Rutstein, 27.95, Marco Polo Foundation
Lost My Partner – What’ll I Do?, Laurie Spector & Ruth Spector Webster, 14.95, McCormick Press
Recipe for Raising Chickens, Minnie Rose Lovgreen & Nancy Rekow, 13.00, NW Trillium Press
Blog to Book and Beyond, Tom Masters, 18.95, Orion/Wellspring
Blogging Quick & Easy, Tom Masters, 18.95, Orion/Wellspring
Way I Feel, Janan Cain, 7.95, Parenting Press
Así me siento yo, Janan Cain, 16.95, Parenting Press
The Radical Women Manifesto, Red Letter Press, 8.00, Red Letter Press
Revolution She Wrote, Clara Fraser, 17.95, Red Letter Press
Viva la Raza, Yolanda Alaniz and Megan Cornish, 19.00, Red Letter Press
Gentleman from Finland, Robert M. Goldstein, 14.95, Rivendell Press
Living Your Life in Balance, Shannon S. Carlson, 19.95, Shining Eyes Coaching
Behold the Eye: Braumaru, Veronica R. Tabares, 12.00, Sun Break Publishing
Behold the Eye: Cerulea, Veronica R. Tabares, 12.00, Sun Break Publishing
Behold the Eye: Viridia, Veronica R. Tabares, 12.00, Sun Break Publishing
Book Publishers Northwest at Seattle Bookfest
October 21, 2009 at 6:19 am | In BPNW, Display | Leave a Comment
Book Publishers Northwest will be selling our members’ books and talking about publishing in the 21st century at the Seattle Bookfest, Columbia City Event Center, 3528 S. Ferdinand, Seattle, WA 98118. For directions, see the Bookfest website.
Come see our booth in Room 4 at the Bookfest and listen to our panel at the Panel Stage.
Speakers and Volunteers
We’d like to thank all the members who stepped forward and volunteered to help at the Bookfest. We could still use a few more volunteers for Saturday and Sunday. If you’d like to help, please e-mail bpnwnews at aol.com.
SATURDAY PANEL at PANEL STAGE
11:00 AM Publishing in 21st Century
Book Publishers Northwest
Thinking about publishing the book yourself? Want to launch a new business publishing other people’s books? Have a great blog that could turn into a best-selling book if you only understood what an ISBN is? Meet the people who have been publishing both their own work and others for many years, learn how they started their business, and what support is out there for new publishers. Book Publishers Northwest is a 30-year-old nonprofit trade association devoted to promoting, publicizing, and encouraging book publishing businesses located in the Northwest. Panel speakers include Northwest publishers Tom Masters, Orion/Wellspring; Miryam Gordon, Green Elms Press; Tom Blaschko, Idyll Arbor; Diane Frank, DMFrank Publishing; Robert Goldstein, Rivendell Publishing; and Morten Nilsen, Counterbalance Books, and Rosemary Jones, moderator.
Book Publishers Northwest Booth in Room 4
Set-up 9:30 am Saturday
Tom Blaschko & Rosemary Jones
OCT 24 Saturday: 10 am to 6 pm OPEN
10 am to 11 am Tom Blaschko, Idyll Arbor & Rosemary Jones, Book Publishers Northwest
11 am to noon Lee Wimberly
noon pm to 1 pm Miryam Gordon, Green Elms Press
1 pm to 4 pm Morten Nilsen, Counterbalance Books
3 pm to 6 pm closing, Diane Frank, DMFrank Publishing, & Rosemary Jones, Book Publishers Northwest
OCT 25 Sunday: 10 am to 6 pm OPEN
10 am to 1 pm Tom Blaschko, Idyll Arbor and Rosemary Jones, Book Publishers Northwest
11 am to 2 pm Veronica Tabares
1 pm to 4 pm Robert Goldstein, Rivendell Publishing
3 pm to 6pm and clean-up Megan Ayrault, All About Animals Massage, and Tom Blaschko, Idyll Arbor
2010 William Saroyan International Prize for Writing
October 4, 2009 at 3:20 am | In Contests | Leave a CommentCall for Submissions –William Saroyan International Prize for Writing Deadline for Entries: January 31, 2010 Nominations for the William Saroyan International Prize for Writing will be accepted through January 31, 2010. This award, given by Stanford University Libraries in partnership with the William Saroyan Foundation, recognizes newly published works of fiction and non-fiction with a $5,000 award for the winner in each category. The prize is designed to encourage new or emerging writers and honor the Saroyan literary legacy of originality, vitality and stylistic innovation. For official entry forms, contest rules, and other information on the prize, visit the Saroyan Prize website: http://library.stanford.edu/saroyan/.
Deadline extended for Benjamin Franklin
October 2, 2009 at 2:52 am | In IBPA | Leave a CommentThe deadline for the 2010 Benjamin Franklin Awards’ first call has been extended to Monday, October 5, 2009.
WHO MAY ENTER
Publishers of books copyrighted in 2009 may enter the competition. Any books submitted with copyright dates other than 2009 must be accompanied with proof of initial distribution in the year 2009.
Authors are able to enter on behalf of their publishers only if accompanied by a letter of approval from the publisher. The entity to which the ISBN was issued by R.R. Bowker is the publisher. If you have questions about who owns the ISBN on your book, please contact your publisher or the IBPA office
DEADLINES:
FIRST CALL – For titles published January 1 – August 31, 2009
Deadline extended to October 5, 2009
SECOND CALL – Primarily for titles published September 1 – December 31, 2009
Deadline is December 31, 2009
All titles carrying a 2009 copyright date will be accepted in this round of entries.
For complete information, please check the Benjamin Franklin Award website.
Crossen’s 9 LIVES Trilogy earns Mom Choice’s Gold Award
September 29, 2009 at 12:09 am | In Member News | Leave a CommentThe Mom’s Choice Awards has named Jan Crossen’s 9 LIVES Trilogy among the best in family-friendly media products and services of 2009. The Mom’s Choice Awards (MCA) is an annual awards program that recognizes authors, inventors, companies, parents and others for their efforts in creating quality family-friendly media, products and services.
Crossen’s 9 LIVES series earned the Gold Award for a Young Adult Series. This fictional work was inspired by Crossen’s adopted son, Joshua, who suffers from Fetal Alcohol Spectrums Disorder, a brain disability caused by prenatal exposure to alcohol. The trilogy targets preteens, teenagers, reluctant readers, foster, adoptive and birth parents, teachers, social workers, therapists, and those working with the special needs population. The series includes: 9 LIVES: I Will Survive; 9 LIVES: Cat Tales; and 9 LIVES: Full Circle.
For more information on BPNW member Crossen’s 9 LIVES Trilogy, visit www.jancrossen.com
Bright Ring book honored in Moonbeam Awards
September 28, 2009 at 11:59 pm | In Uncategorized | 1 CommentGreat American Artists for Kids, published by BPNW member Bright Ring Publishing, has won a bronze Moonbeam Children’s Book Award in the category of Activity Book 1 – Games, Arts & Crafts.
Great American Artists for Kids by MaryAnn F. Kohl and Kim Solga also was a finalist in the Benjamin Franklin Awards earlier this year
The Moonbeam Awards ceremony will be held on October 10 as part of the West Virginia Book Festival in Charleston, WV. The Awards are intended to bring increased recognition to exemplary children’s books and their creators, and to support childhood literacy and life-long reading.
PNBA Fall Tradeshow by Susan Colleen Browne
September 27, 2009 at 11:50 pm | In BPNW, PNBA, Tradeshows | 1 CommentIf you’re a small publisher interested in learning more about the publishing and book biz, you can’t do much better than check out the Pacific Northwest Booksellers’ Association Fall Tradeshow.
While the Portland event seems to be primarily designed to showcase books and authors to booksellers and librarians, small publishers can definitely benefit from the tradeshow as well. As a new author and the owner of a small press, with my first title out this summer, I attended two days of this year’s show, held September 10-12. The first day of the event provides educational sessions in three “tracks” of workshops or panel discussions: one for librarians, one for publishers/authors, and one for booksellers, with a fourth slate of workshops for presentations by publishers’ sales reps. Attendees were welcome to sit in on any track they liked; I attended workshops in all three.
Cynthia Frank, of Cypress House, gave two terrific publisher/author workshops back to back: “Intro for First-Time Publishers and Authors” and “Link Your Marketing & Editorial Calendars for Optimum Impact.” I came away with loads of tips and suggestions for more effective marketing, such as Cynthia’s advice that “editorial ink is better than ad ink.” Len Vlahos (COO of ABA) presented “Going Digital: The Case for E-Books.” This workshop convinced me that not only is the eBook publishing model finally looking viable, but there are big opportunities awaiting booksellers and authors.
“How to Discuss a Book…Club” gave me a chance to hear insights from four notable Pacific Northwest booksellers. They were friendly and accessible, and discussed a myriad of topics beyond book clubs. One was Cheryl McKeon of Third Place Books, who turned out to be my “host” at my appearance at Third Place Books this past Friday! (You see why making connections comes in handy!) The final panel I attended that day was “What Bookstores Expect and Need from Self-Publishers: How Not to Shoot Yourself in the Foot as You Walk in the Door.” Cynthia Frank, publicist Joanne McCall, Gerry Donaghy, a top buyer from Powell’s bookstore, and David Ash were on hand for more advice; David in particular offered lots of tricks of the trade about working with bookstores, and afterward, the presenters were available for brief one-on-one chats.
The tradeshow itself, starting on Friday, was a revelation—an exhibit hall filled with books—books that are intended as giveaways to booksellers and librarians. As one of the BPNW volunteers, sharing the booth with Adam, Keely and Velani, I was able to see first-hand how the PNBA “buzz book” program works, as well as the larger publishing business. Events like this can often bring you to the right place at the right time: one highly regarded area bookseller expressed an interest in having me appear at his bookstore. After the day of workshops, and another day on the show floor, I decided the event was well worth the time and money.
I came to the show with the goal of connecting with booksellers and librarians; I left with a notebook full of bookseller contacts, a fresh approach for my marketing strategies, and some valuable wisdom: if you’re an author and/or owner of a small press, you can flourish if you’re prepared to be nimble and creative…and when it comes to marketing, don’t let yourself get overwhelmed. As Cynthia Frank said so eloquently, “take the path of least resistance.” That is, utilize your personal strengths, and keep your “person power” in mind.
Susan Colleen Browne volunteered at the Book Publishers Northwest exhibit at PNBA Trade Show. To learn more about PNBA and their events, visit their website: www.pnba.org.
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