Three members of the Northwest Editors Guild join us in October to discuss how good editing leads to better books and greater sales in the digital age. Beth Jusino, Waverly Fitzgerald, and Kyra Freestar have worked for small, micro-, and nanopublishers in the Pacific Northwest. Name a niche and they’ve probably handled a manuscript related to it.
Find out how to work with an editor without breaking your budget – and how the Northwest Editors Guild can help you hook up with the right person for your project. Whether you’re a publisher, a writer, or a freelance editor looking to expand your client base, we think you’ll learn something useful at this free educational event on October 17, 4 pm to 6 pm, at the Good Shepherd Center.
We asked Beth Jusino a few questions about editing in the 21st century. Here’s her answers on the need for editors, boosting sales, and red pencils.
Why do you think publishers of all sizes need to know about editing in the digital age?
The Digital Age offers myriad new options for authors and publishers, from digital shorts to novellas to multimedia, apps, and prequels or tie-ins on websites and blogs. It also shrinks the time a publisher needs (or has) to bring a project to a market that is increasingly impatient. However, the rules and techniques of written communication don’t change, and going digital is not an excuse to sacrifice quality. A work, regardless of the medium or the size of its publisher, is judged on its professionalism, and in a time when peer reviewers can (and do) immediately warn other readers about shoddy editing or sloppy formatting, a publisher can not afford to cut corners and put a work out into the public sphere that’s less than polished and competitive.
How can working with a professional editor boost sales for an e-book or other publication?
Word of mouth is the single most important marketing channel a publisher has to increase book sales. The better the content inside, the more likely that your early readers will pass it along and share positive reviews with others. And the more professional (clean, edited) the story inside, the less likely you’ll see peer reviews on Amazon, Goodreads, etc. dinged for typos and other easily-addressed problems. (Negative reviews directly cost you book sales.) Beyond that, a savvy editor can also help analyze your book’s genre and audience, write or edit cover text and other marketing messages, and generally help you present the work in the most compelling way possible.
Red pencil vs. Track Changes? Which one do you prefer?
They still make pencils? Track Changes all the way.
Book Publishers Northwest Education Meetings
Book Publishers Northwest meets on the third Thursday of the month at Good Shepherd Center, 4649 Sunnyside Avenue, Room 223. Our meetings are free for anyone who wants to learn more about the business that happens after a book is written.
Whether you’re producing poetry chapbooks with letterpress type or uploading digital books into the cloud, we welcome your participation in the book publishing boom taking place in the Pacific Northwest.
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